In an increasingly competitive global context, Colombia stands out as a key destination for foreign direct investment, driving strategic sectors such as technology, manufacturing, financial services and outsourcing (BPO).

 One of the main strategies that is attracting the attention of international companies is nearshoring, which allows services or processes to be moved to nearby locations, optimizing costs and strengthening the supply chain.

Nearshoring is presented as an effective solution to mitigate logistics risks, reduce transportation costs and improve operational efficiency, at a time when disruptions in global supply chains are a constant concern. Milady Rozo, customs and international trade supervisor at BDO Colombia, describes it as “an agile and strategic response to guarantee operational continuity and optimize associated costs.

Colombia stands out as an attractive destination for this strategy thanks to its privileged geographical location, with direct access to key markets such as the United States and Mexico. This facilitates short commutes and real-time collaboration, benefiting companies seeking to increase their global competitiveness. At the same time, the country offers competitive labor costs and a skilled workforce in key sectors, factors that reinforce its position as a strategic ally for the expansion of foreign companies.

In a world where operational efficiency and cost reduction are essential, Colombia offers a unique combination of advantages that make it a preferred destination for nearshoring, consolidating itself as a hub for investment and economic development in Latin America.

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